Effective Business Communication – An Imperative Tool for Success

Accounting makes you spawn bouts? Having to think about the creative marketing ideas make your hair stand at the end? Well, you probably have an accountant and an experienced team of marketers in place to take care of those jobs for you. As a project manager or small business owner, you are absolutely smart enough to surround yourself with the talented bunch of people who can fill up all the proficiency and knowledge gaps for you and all you have to do is manage them effectively.

However, communication with everybody within your organization and with the stakeholders outside is something that you will have to do yourself. This is one task that you can never completely delegate even if you wish to. Luckily, it is also that one aspect at which you can get better with practice and by getting an online community engagement software in place for your organization.

Once you will comprehend the role that effective business communication and engagement plays in the growth of your organization, you are going to realize the incentives that an organized communication channel brings with it and hence you will be motivated to invest in an online community engagement software that would make your job easier and put things in motion for you.

Communication Fosters Sharing of Ideas

At its best, communication enables effective sharing of information and ideas across the organization. It influences, motivates and even comforts your stakeholders and employees alike. You will observe that when the communication system in your organization is effectual, everybody will feel more involved and hence the productivity level will increase.

Communication Shapes Outlook

Your employees, as well as the stakeholders, need to know what you are planning, what your goals are and what your action plan is to achieve them so that they can work and invest in alignment with that. With timely communication and feedback from the concerned personnel, you can improve your strategies and hence increase the probability of your growth and success.

Communication Creates Engagement

When your stakeholders and the people in your organization will be continuously informed about the progress and risks involved, they will feel more engaged and hence will get inspired to offer their ideas to ensure the success of the project. When your personnel will feel comfortable around you, they will be able to contribute more.   

Burnish Your Communication System

You might already be having a proper chain of communication in place for your organization and could be working on improving your methodologies more with each project. However, being a good communicator is a continuous job and it does not stop with a single conversation.

Now chances are that you already have too much to take care of regarding the business as a manager, which create loopholes in your communication system and that subsequently affects your relationship with your stakeholders. Engagement Hub offers an online community engagement software that will be tailored to your business requirements and would ensure that you are able to communicate with your stakeholders even when they are unavailable. This tool is available 24/7 to you and your stakeholders, thus ensuring that there is a constructive exchange of communication from both the ends regardless of your location and time differences.

What is stakeholder engagement and what are its benefits

For the success of your business, you may want to pursue stakeholder engagement in the right way possible, but before you understand the correct way of engaging stakeholders,  let’s talk about what is actually a stakeholder engagement and how it benefits the business.

What is a stakeholder engagement?

It is the process of involving those people whose decisions matter or make a difference in the implementation of any organizational plan and on the organisation as a whole. In other words, it is not just knowing the opinions of members, but also letting them have an active part, throughout the project in a way that they analyse every step and give views based on deep understanding of everything.

What are the benefits of stakeholder engagement?

Learning

Stakeholder engagement enables you to learn a lot from others and hence take a decision which is the outcome of the amalgamation of everyone’s best perspective.

When there’s an involvement of different field experts in various stages of projects, opinions of all the members may vary and in such a situation, it is important that everybody’s point of view is well taken care of to reach a common solution. In doing all such things, one gets to know everybody’s perspective which is a great learning experience in itself as it lets you  see things from a different mindset than yours.

Better decision making

You may or may not know what is more profitable for the betterment of the organisation, but when you engage your stakeholders and know their take on a specific topic, you are in a better position to take the right decision.

Trust

Stakeholder engagement is like laying the foundation for credibility and trust.

Risk management

With every aspect of the plan/project laid bare in front of the stakeholders, you can collectively work towards risk that have arisen or may arise.

Accountability

The more transparent you are with your stakeholders, the more closer you are to the success; it is important to improve accountability within your own organisation first before you reach out to the wider market.

Better policy making

It is vital to have a good policy in place for the comfortability of the employees. When you engage stakeholders, you understand the needs and views of all members which lets you create a better policy.

So, all in all you can say that effective stakeholder engagement will always win-out. If you have not thought about stakeholder engagement, do it now.

Digital Stakeholder Engagement to help you engage better

For the success of any business, stakeholders are required to communicate and execute various processes in a certain way, for which, each one of them prefers a different channel. For instance, if they want to fetch news, there are different tools for it; similarly, if they want to research about a topic, there are various sources of information, so depending on the choice of each person, the mediums are selected. But now, with the digitization reaching another level, there are several organizations that are using one single platform for stakeholder engagement. This all-in-one digital stakeholder engagement tool serves as a one stop destination for all stakeholder engagements. Work can be boring, but not when the stakeholders are using online engagement platform that removes monotony, repetitive communications and make tasks interesting. These tools help in automating processes that you lay out in your initial communication plan.

There are different levels of stakeholders and you need to address each one of them according to their importance and these tools let you do just that and much more. There are many benefits of these tools for each layer of stakeholders, some of which are mentioned below:

Updating stakeholders

These tools let you update the stakeholder as per their status. For instance, some stakeholders just need to be informed, others need to be consulted, while there are also those who should be collaborated with. New age digital stakeholder engagement tool allows you to choose what information you should provide to a specific group of people. For example, low-interest/low influence stakeholders are a group that only needs to be informed. You can use these digital platforms to post relevant information for them to digest.

Consulting stakeholders

High interest/low influence stakeholders, this is the group that should be connected to everything that has been done to low-interest/low influence group.

The tools have special discussion forums where these stakeholders can participate online and talk about various issues.

Furthermore, these come equipped with features like E-polls and online surveys for responses that must be analysed and catalogued for future reference.

Working with stakeholders

Last but definitely not the least, comes the high-influence/high-interest stakeholders; this group is of utmost importance. These must be kept on high priority for almost all tasks. Digital stakeholder engagement tool will have features that will assist this high priority group in doing the following:

· Keeping a record of every single change that is being made.

· Involving the members for co-authoring the relevant process documents.

· Providing them access to internal project management communication channels.

· Knowing the entire timeline of the project, when what happened and how the complete process is taking place.

· Providing access to gallery of images for information and insight.

If you are looking for such a software/platform for your organisation, come to us. We, Engagement Hub are a market-leading, all-in-one digital stakeholder engagement and management solution. Ours is a platform that enables you to bridge the gap between the project’s current status and stakeholders by helping the team members increase their participation in consultations while reducing the administration time. Engagement Hub is accessible in more than 100 languages and can be made available to stakeholders 24/7 on their device from any location. Engagement Hub is scalable for all sized organizations, so it doesn’t matter whether yours is a small institution or big. To know more about us, visit us at - https://engagementhub.com.au/